About Nagatoya

Over 170 years ago during the Edo period in the quiet castle town of Aizu in the north east of Japan, the lord of the land ordered a small sweetmaker to start creating confectionery for the common people. Since then, Nagatoya has been creating simple delicious sweets that have their roots bedded deep in the community. To this day, we welcome our customers to our traditional shop, which is over a hundred years old.

What is Aizu Dagashi (cheap confectionery)?

Aizu Dagashi are the sweets that common people had for their tea breaks everyday or at festivals, in this most typical of Japanese Samurai towns, Aizu Wakamatsu. As opposed to Wagashi (traditional Japanese sweets) which were for the nobility or people of high standing, Dagashi, which means low-grade or cheap sweets, were for the common people. These sweets are delicious in their simple hand-made way, and some are also good luck charms. They keep very well, are typically Japanese, and are very cute, so they make perfect gifts to take home with you.

Recommended lucky-charm confectionery

1, Bird candy, Daruma candy

Sculpted candy on a stick.
The bird (an “Oshidori” or “lovebird”) implies happiness for a couple
The Daruma (a popular image of the meditating founder of Zen) means “if you fall down 7 times, get up 8 times” (i.e. never give up).

2, Kai Sennen (Thousand year-old clam)

Shell shaped sweets placed in a container made from real clam shells.
Clam shells are often seen as symbols for happy marriage and matchmaking as the two shells fit perfectly together.
After finishing the sweets, you can use the beautiful shells as a container or as ornaments.

3, Walnut confectionary

High quality walnuts are a specialty of the Aizu area.
“Kurumi” (walnut in Japanese) is very high in nutrition and is said to be a source of long lasting beauty.
In particular, “Kagunokinomi”, a small sweet made from walnut wrapped in “An” (bean jam), was officially selected as one of the world-class souvenirs of Japan for 2015.

4, “Wasanbon” sugar muddler

Wasanbon sugar is a unique Japanese sugar vital to Japanese confectionary making. It is made from specific ingredients using a traditional recipe and it has a distinct refined sweetness. We took this traditional sugar and created something a little more modern, the “Wasanbon Sugar Muddler”. The shapes are made using a wooden mould passed down through the generations at Nagatoya. They are in traditional Japanese shapes, are very cute, and are said to bring good fortune. Just place the muddler in a cup of coffee or tea instead of a sugar cube and stir for that perfect sweetness.

Contact Us

Nagatoya Honten Co. Ltd.
2-10 Kawaramachi, Aizuwakamatsu-shi, Fukushima-ken, Japan
Postal Code: 965-0865
Tel: (+81) 242-27-1358

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【受付時間】 8:30~18:00

【定休日】 年末年始を除き年中無休